Marketing

Marketing has varying definitions from different sources.  There is no definite unified definition for the term.  However, the American Marketing Association (AMA) uses the following definition: "The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives."

Simply put, we can say that marketing is a process.  Its environment is a dynamic one, which means that the market tends to change—what clients want today may not necessarily be the one they want the next day. The process of marketing involves both planning and implementing (executing) the plan.